Review of Helen E Cosmetics

!-- #BeginEditable "doctitle" --> Review of Helen E Cosmetics

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Review of HELEN E COSMETICS

Multi-level marketing scheme selling cosmetics
Helen Elowe, Helen E Hair and Beauty Products Ltd

This is one of a few examples of Business Opportunity Watch Reviews which are freely available for everyone to read on the public section of the website. The reason for making a small sample of the reviews freely available is to help you to decide if you want to join, and also to communicate some matters of general interest arising in the case of some of the reviews. All the other reviews are available only to members.

Review in January 2011 BUSINESS OPPORTUNITY WATCH
Issue No. 47

HELEN E COSMETICS
Helen E Hair and Beauty Products Ltd
Unit A1, Coombswood Business Park
Coombswood Way
Halesowen
West Midlands
B62 8BH
www.helen-e.com

- Extract from sales copy
- Review
- Your feedback

Extract from sales copy:
"My passion is about building confidence and my plan is to convert the nation to Helen É. My make-up is good for all ages and skin tones, for everyone... everyday!" Helen Elowe, Founder and Managing Director
Helen É Cosmetics is a privately owned UK limited company founded by Helen Elowe in 1999 and we are very proud of our achievements and contributions to the cosmetic industry.
Why is Helen É different?
After many years of searching for straightforward, high quality make-up and frustrated by too much choice, expensive foundation mistakes and time-consuming application, Helen developed the unique skin smoother range. Helen É Skin Smoother adapts to all skin tones and used with one of our great concealer products will provide a beautiful flawless finish in just a few minutes, eliminating the fuss from your make-up regime. We listen to our customers needs and regularly review and refresh our product lines to offer time saving, innovative and high quality make-up and accessories at affordable prices.
We show our products to you directly
Helen É is much more than a retail business with an expanding network of concessions and stands providing an individual service to our clients. Our aim is to secure the loyalty of our customers by providing outstanding choice and value combined with a high level of personal care.
Where can I buy?
Within selected Debenhams stores, Helen E Experience make-up parties, Wetherells of Selby, independent salons, spas and Chemists, on line and at major fashion and Beauty events throughout the UK including Clothes Show Live NEC Birmingham.
Review:

Helen-E Cosmetics is run by former beauty queen turned entrepreneur, Helen Elowe.
Although it's a small company, Helen-E Cosmetics gets the kind of publicity and glamorous image that the major brands would die for because it's the official make-up sponsor for Miss England.
Helen-E Cosmetics is also prominent at the Clothes Show Live, the 10 Years Younger Show and the National Wedding Show, in addition to being regularly featured in the glossy magazines and national newspapers.
Helen-E Cosmetics started in 2002, and launched its network marketing arm in 2008. If you joined Helen-E's network marketing plan as a consultant, then the high profile which comes from publicity like this would be invaluable to you in building your business.
The basis of the Helen-E network marketing scheme is party plan.
The key to successful party plan is to hold regular parties and to encourage people attending your parties to go on to host their own parties.
With Helen E, you should have no shortage of people wanting to host parties because, as well as the glamorous image, it raises the kind of curiosity which is essential to get people up and out of their TV armchairs and off to a presentation. They are curious to see the free makeover for every guest: what will they look like with the new make-up on, and what what will their friends look like?
And of course, women wouldn't like to think that they are losing out on a way of improving their appearance which their friends are benefiting from.

Helen-E parties are fun and lively, as well as being profitable for the hostess, who receives free Helen-E products valued at between £30 and £90, depending on the level of sales made at the party. So, party guests are likely to be keen to hold their own parties.
That's what makes party plan successful - continually keeping the sparks of activity going with each party sparking off more parties.

Party plan is a social way of earning money which would be particularly attractive to young mothers who miss the contact with a lot of different people which they had whilst working, and who can organise their business to fit around their domestic commitments.

And Helen-E Cosmetics is a good opportunity for the recession because it has reasonably-priced products (many of which cost under £20) and they are consumables, so you can expect repeat orders.
Also, it wouldn't be difficult for you to recruit people to join your team because a lot more people are now looking for ways to earn extra money.
More importantly, though, there is what is known as "the Lipstick Effect".
The lipstick effect is the theory that when times are hard consumers stop buying expensive items like new cars and holidays, but they are more willing to buy small luxuries. This term was coined by Leonard Lauder, Chairman of Estee Lauder, when he saw the huge jump in lipstick sales after the 9/11 attacks on the USA.
In the global economy, consumers have been increasing their spending on cosmetics even while economising on everything else.
This tendency can be traced back to the Great Depression of the 1930s in the USA. In the four years from 1929 to 1933, industrial production in the US halved, but sales of cosmetics rose.
In Germany, the unemployment total rose to 6 million, but those working for Beiersdorf (which has owned and developed Nivea, the biggest skin care brand world-wide, since 1911) did not suffer. The company did not lay off a single employee.
Therefore, it's a wise choice to join a cosmetics company in a recession.
Helen-E pays a basic commission of 25% on all sales. And if you achieve sales of £1,200 in a month, then this commission percentage is raised to 30%.
Helen-E says that you can earn between £40 to £100 per party. They say that sales of £1,200 equates to about 6 parties, so typical sales per party are £200. That means that you'd be making £50 per party if you held less than 7 a month, or £60 a party if you held 7 parties or more a month.
Because Helen-E Cosmetics has a multi-level marketing structure, there is an enhanced earnings potential as you can earn commission not only on the products that you sell yourself, but also on the products sold by members of your team when you recruit people.
If you build a team, then you earn a further 3% in commission not only on your own sales but also on the sales of people in your team.

Helen-E Cosmetics only costs £49 to start, for which you receive a makeover kit with a Recommended Retail Price of £250.
In return for this, you need to agree to personally sell £500 of Helen-E cosmetics in your first two full calendar months.
The only other thing you need to have is public liability insurance, which costs you £26.50 a year for cover of £2 million.

Helen-E Cosmetics is a totally flexible business which you can operate as you wish. Regular training sessions are held, but attendance is not compulsory and you receive training on how to hold parties and how to do makeovers via online training sessions.
Let's look now at what's needed to succeed with any party plan. A fundamental requirement is that it's vital that you share the company's values and you are passionate about the products. So if you share Helen Elowe's enthusiasm about building confidence (both in yourself and in the people you meet) and you love cosmetics and rate her products highly, this could be the ideal part-time opportunity for you.

To earn money with any party plan opportunity, you clearly need to enjoy meeting people, and you also need to be well-organised and to have patience and persistence. Sustained effort with the business is required, and you should be prepared to put in three months of hard work before you start to see real rewards. Party plan is like a ripple effect: you need to hold at least one party a week to keep the ripples going so that your business keeps moving forward.

Your belief in the products is a must, because your enthusiasm will be infectious and will be crucial to building your team.

Like most party plan companies, Helen-E has its own specific format for running parties. This makes it easier for beginners, because you just follow the laid-down format.

With most business opportunities, you can't find out what they're really like until you've paid to join them, which obviously involves a risk. Party plan, however, has the enormous advantage that you can sample it before you join by attending at least one party.
So, if you think you might be interested in joining Helen-E Cosmetics, then the best approach would be to attend a party and then hold a party of your own as a hostess. Make sure that you invite some friends who can be relied upon to give an honest opinion. That way, you would have first hand knowledge of what it entails to hold parties, and - more importantly - first hand knowledge of how interested the guests were in buying the products.

Essentially, to host a party all you have to do is to provide the venue and the guests, and you will receive some free cosmetics for your trouble.

However, I've come across a potential drawback with Helen-E which I've written to the company about to invite their response, as follows:

The Helen-E Cosmetics opportunity has a number of strong advantages for people thinking of joining as a consultant - such as its very good media exposure which helps consultants to build up their businesses; the fact that cosmetics traditionally sell well in a recession; and the fact that they are consumable, which is important for repeat orders, and they are reasonably-priced.
However, I've come across a problem that could mean that I can't rate Helen-E Cosmetics as high as I'd like to.
The problem is that the company seems to be in competition with its own consultants through the company website (and also a storefront on Amazon) because it's selling the same items. Is this right?
Also, it seems that consultants aren't allowed to have their own websites.

It's normally an essential feature of a party plan operation that the products sold are uniquely available via the consultants. This is important for boosting party plan sales because the products then have a genuine exclusivity which increases their value in the eyes of purchasers.

Not only that, but could there also be a danger that the company is creaming off some sales from its consultants because customers who have been introduced to Helen-E products by a consultant can then bypass the consultant by placing further orders online at helen-e.com?
It's human nature that customers will tend to buy from the source that's easiest for them, and there seems to be a very low order level of £10 for free delivery on the company website, so this could be a real problem.
It seems to me that the competition from the sales in some Debenham stores, independent salons, chemists and beauty events is not nearly so important for consultants as competition from the company's own website (and Amazon), because customers would have to go out to get the products from other locations, whereas it's the immediate convenience of ordering online that could be a potential major problem.
Some companies are very good about this and they effectively remove themselves from competition by not taking orders on the company site and instead directing site visitors towards their local consultant.
For the company, party planning is a great way of bringing in new customers at low cost. But unless there's a structure to ensure that further purchases by these customers are credited to party planners for commission purposes, then it's not so easy for party planners to build up a business in the longer term.
Of course, perhaps your company already largely avoids this problem by inputting to the databank on the company website the names and addresses of customers obtained by consultants, so that your company website recognises customers belonging to consultants and credits them with commissions on website orders.
The way I see it is that it's in a company's interests to reward their consultants fully for sales from their customers, because increasing consultants' revenue helps to encourage them and retain their loyalty, which not only brings in more sales but also provides a more stable and steadily growing workforce of consultants.
I look forward to your response.
We received the following prompt reply from Lisa Rooney, Executive Sales Director:
Dear Marian,

Firstly thank you for spotting our company!

Although you addressed your letter to Helen she passed it to myself as I set up The Helen E Experience. This is our direct selling side to the business and I'm more than happy to answer your questions.

Helen E website in direct competition with consultants?
My consultants sell from an exclusive party plan catalogue:
http://www.helen-e.com/ntsgr/store/uploaded/agents/Experience catalogue - Gold.pdf
So when a customer purchases from a consultant they get fantastic offers sometimes saving over 50% on individual web prices.

Our original web/mail order customers also receive a flyer in every order inviting them to book a party for exclusive deals thus enhancing the direct selling business. This also happens with all sales from Debenhams or at exhibitions.
We also invite any consultants to come along free of charge to these big events to speak to customers and gain new business.

Linking customers to consultants
When consultants place party orders they input the customers email address, this links the customer to the consultant.
We train consultants to build a good customer relationship and re-order business. However, should the customer then place an order direct on the web, the consultant will earn 15% from the order placed direct with head office.

Why would a customer choose to shop with a consultant rather than direct web/Amazon?
1) Exclusive deal prices.
2) We have an offer called CLUB15. Should a customer choose to shop online they can use the consultants CLUB15 code. This will give them 15% off web prices (plus 15% commission to the consultant)

Consultants own websites?
Yes, this is due to go live this May and will be FREE to consultants. Customers will be able to shop on each consultants own site.

I truly believe I have the best opportunity available for people seeking a new business venture. A good income, low expenses and lovely products. When a consultant joins Helen E they can stay for life -we do not throw them off the system for being inactive. With CLUB15 they can always get discount on make-up!

I could go on for ever but I have interviews in London tomorrow and I had promised you a reply this week!

Please feel free to call me if you would like any more information.

Kind Regards
Lisa Rooney

Lisa Rooney's email removes my concerns about the company's website competing with consultants' businesses.
Overall, I rate the Helen E Cosmetics opportunity very highly at 9 out of 10.
Attend a couple of parties before you decide whether to join. Then, if you're really enthusiastic about the products and you've seen that other guests are, too, and you're prepared to put in consistent effort to find a hostess for at least one party per week - then join the company.

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Premium Rate Profits Issue 1
Prime Analysis Issue 1
Prime Source Products Issue 3
Priority DVD & Web Address Ad Business Kit Issue 3
Prize draw scam Issue 15
Prize Verification Services Issue 8
Pro White Teeth 4U review Issue 45
Product Flipper Issue 11
Profit Auditing Issue 1
Property Investment Club Issue 1
Property Spy Issue 1
Property Locator Issue 1
Property Locators' Club Issue 1
Prosperity Automated System Issue 4
Prosperity Internattional Issue 4, 2
Pyramid scam Issue 24

Quickie Products Issue 11
Quinn, Patrick Issue 7

RAS Partnership Iss 10
Ray, Ogale Erandal Issue 1
Real Capitalz job offer scam Issue 25
Real Writing Jobs review Issue 45
Rebate Processor Jobs Issue 10
Red Hot Penny Shares Newsletter review Issue 42
Redmond, Gary Issue 10
Refunds Direct Issue 11
Reilly, Martin Issue 10
Relayline Issue 6
Remax Issue 6
Rewarding Art Issue 1
Reynolds, Andrew review Issue 4, 3
Richards, David Issue 9
Richmond, G Issue 1
Rickett, Simon Issue 7
Roberts, Geraldine Issue 1
Roots Detective review Issue 35
Royal VIP Casino Issue 7
Rush, Nigel Issue 16
Ryan, David Issue 9

Sacco, Domenico Antonio Issue 10
Sacco, Tony Issue 10
Sameera, Shaikh Kiayani Issue 1
Saros Research Issue 3
Savage, Doug Issue 26
Saudi British Property Investments Issue 8
Sayers, Jason Issue 1
Scam acting and model agencies Issue 40
Scam phishing emails Issue 22
Scam tax refund emails Issue 26
Schofield, Paul and Stephen Issue 12
Scotia Leisure Issue 4
Secret Source Finder Issue 32
Seiffer, John Issue 1
Selecta 7 Issue 1
Select dropshipping - review of theselect Issue 10
Select Few Football Service Issue 8
Select Services review tipster scheme Issue 6
Seminar scam Issue 30
Seymour, Alan Issue 1
Sharon Fussell Sold Dispatch Now review Issue 30
Shaw, Andy Issue 7
Shearman, Andy Issue 11
Shepherd, Barry Issue 1
Sherratt, Sharon Yvette Issue 15
Sheridan Enterprises Group Inc Issue 1
Sheridan, James / Jim Issue 1
Sheridan, Linda Issue 1
Shevket, Ibrahim Issue 1
Sieniuc, Anita Issue 8
Signpost Indicators Issue 9
Silent Mites review Issue 27
Silver Ingot Program Issue 2
Simply Losers Issue 9
Singh, Gurdeep Issue 4 Singh, Santokh Issue 4
Site Sell Issue 9
Site Build It Issue 9
Skelton, John Issue 11
Smart3Up review Issue 28
Smart, Melvyn John Issue 7
Smith, Brian BA (Hons) MRTPI Issue 8
Smith, Martin Denis Issue 13
Smith, Stuart Issue 7
Sold Dispatch Now Gold review Issue 30
Solid Investment HYIP Issue 2
Somner, Jane Issue 36
Somner, Malcolm Issue 36
Soul Mates Issue 1
Southcourt Lettings Opportunity review Issue 38
Sovereign Group Issue 1
Spencer, Tony Issue 1
Sports Arbitrage Issue 1
SpreadTrade2Win Issue 1
Stafford, Neil Issue 3
Standing, Jon Issue 1
Stanzione, Vince
Starlines Canada Cruises job offer scam Issue 16
Stemtech review Issue 28
Sterling UK Issue 9, 4, 1
Stevenson, Jaclyn Teresa - Issue 13, 1
Stickybobs Issue 5
STOIC Capital review Issue 24
Strategic Land Investments - Issue 5
Streetwise Publications - Issue 11, 7, 4, 3, 1
Stuart, Tommy Issue 11
Success Learning
Systems Inc Issue 13
Success University Issue 13
Sum Assured franchise review Issue 46
Sutherland, Stephen Issue 5
Sutherland, Paul Issue 5
Swoop and Scoop Issue 11, 7

Tarbuck, Gerry Issue 1
Tax Free Cash System Issue 1
Tax Refund Emails Scam Issue 31
Taylor Skelton Walters review Issue 11, 3, 1
Telecom Plus Issue 5
Telephone Riches Issue
Ten Minute Trader review Issue 37
Tenretni review Issue 25
Tern Consultancy Issue 5
The Rich Neighbor review Issue 25
The Select Dropshipping review Issue 10
Thiessen, Harmony Issue 2
Thome, Alf Issue 6
Timeshare scam Issue 19
Tim Lowe review Issue 3
Tofield, Simon Issue 7
Toilet Seat Covers 4U review Issue 45
Top Star Mailshare Issue 1
Toptex Textiles Scam Issue 39
Townfield Land Investments - Issue 5
Trade and Raid Issue 11
TraderHouse Global Ltd Issue 11
Traderhouseglobal Issue 11
TraderHouse UK feedback Issue 11
Trading Forex The Easy Way Issue 11
Trading The Easy Way review Issue 11, 7
Training Downloads Issue 1
TrashExpress review Trash Express franchise Issue 9
Treasure Trails franchise review Issue 36
TrendSignal Issue 1
Trotter, John Louis Issue 13
Try This Ltd Issue 8
TTEW Issue 7
TUE Club Issue 8

UK Capital Investments Group - Issue 8
UKCIG Issue 8
UK Driving review Issue 43
UK Land Investment Group UKLI Issue 8
UK Land Investments International Issue 8
UKLI, UKLII Issue 8
UK Websaver Issue 7
Ultimate Entrepreneur Club (and copycat schemeLiberty Wealth Club at www.libertywealthclub.com) Issue 24,13, review Issue 6
Ultimate FX Predictor review Issue 27
Ultimate Internet Leverage Marketing System Issue 9
Ultimate Public Domain Profit Plan Issue 9
Ultimate Wealth Package Issue 8
United Land Hldg Issue 5
Unwin, Toby Issue 1
Usborne Books At Home review Issue 38
Utility Warehouse Issue 5

Van Deurzen, John Issue 43
Vantage Point Issue 9
Vending Ventures review Issue 45
Vince Stanzione
VIP Club Issue 4
Viral Success Issue 1
Vital Beauty Issue 8
Vonateks Electronics scam Issue 16

Wacky Wagers Issue 7
Wade World Trade review Issue 34
Wagner, Anthony Issue 10
Walter, Nigel Issue 8
Watts, Paul Issue 1
Wealth Magnet System Issue 4
Wealthy Affiliate University review Issue 26
Webcrom review Webcrome Issue 10, 3
Website Marketing Bible Issue 2
Welch, Martin Issue 3, 1
Westinghouse, Tim Issue 6
West Side Fulfillment Issue 6
What Really Makes Money Issue 8, 7, 1
Whitney UK Issue 4
Wikaniko review Issue 27
Williams, Ian Issue 11, 7
Wills and Trusts UK Issue 13
Wilson, Howard Issue 3
Win Investing review Issue 2
Winters, Darren Issue 2
WMI Wealth Masters International review Issue 28
Wok2Go franchise Issue 10
Work at home scam Issue18
Working Wonders Ltd Issue 2
WOW Property Issue 4
WPA Medical franchise review Issue 8
Wright, Charlie Issue 8, 7
Writers Bureau review Issue 26
Wyemann, Sid Issue 10, 8

Yellowtom franchise review Issue 16
Your Gold Party Issue 32
Yokozuna Financial Consultancy scam Issue 12

Xango review Issue 26
Xocai review Issue 17

Zed Zed Productions Ltd Issue 10

End of review of Helen E Cosmetics

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